How to Pitch to Journalists and Influencers

How to Pitch to Journalists and Influencers

Whether running a business, launching a new product or killer feature, or organizing an upcoming event, you need as much exposure and media coverage as possible. It’s likely that you’ve done everything from connecting with others on social media to paying for ads. While those activities may have resulted in some traction, there are still many more people to reach. How can you achieve […]

Applying the 80/20 Rule to Content Marketing

Applying the 80/20 Rule to Content Marketing

It’s Monday and we’re all psyched for another week of productivity. Since many of us are running online businesses, you’re likely already familiar with Pareto’s Principle – or the 80 / 20 Rule – which is defined as the following: The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the […]

How to Repurpose Content for Maximum ROI

How to Repurpose Content for Maximum ROI

Your old content is amazing! That’s what your readers would say IF they stumbled upon the work of such an articulate wordsmith. 🙂 So why not repurpose and repost those legendary archives? Learning how to repurpose your content to get more shares, more traffic, and more engagement should be part of your marketing strategy. Whether you are a prolific blogger, […]

How Often Should You Tweet

How Often Should You Tweet

How often should you Tweet? That was not always a serious business question, but it definitely matters nowadays. Managing your social media presence is critical for most online and offline businesses. Social media has become a staple in the marketing mix. The industry has developed performance indicators to measure social ROI, such as growth and engagement. Naturally, it […]

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