On the surface, Pinterest is addictive and gets eyeballs. Looking a bit deeper, the Pinterest experience is truly about building relationships. And don’t relationships need to built on trust?
Verifying your website on Pinterest helps to build that trust – while maximizing the effectiveness of your strategy.
Here are some other reasons why verifying your website on Pinterest important:
1. Credibility. While trust is built over time, credibility can happen right away. But only if you put that little red checkbox in place.
- Tells the world that your business or brand is legit.
- Protects from any maliciousness. It’ll make it more difficult for competitors to misrepresent your brand without the little red box to prove it.
2) Easier to engage
The URL for your business will be more prominently displayed once your account is verified. This means that other pinners can more easily learn about your business and engage.
3. It improves Search Engine rankings.
Getting a link from Pinterest is great linkjuice:
To increase your juice you need to get more links, especially from sites that have a lot of juice.
Prior to the verification feature, websites listed in Pinterest profiles wouldn’t be live. Which meant less SEO benefits.
Now that we have the option to juice up our site, why not go for it?
Verifying your pinterest account is easy. Pinterest guides you through the steps here.
Have you verified your pinterest account? Do you think it’s important? Please comment below.