Influence Marketing spans PR, social media,

earned media, native media, organic, and few other buzz words that are escaping me now. No wonder pinning down the ROI is

confusing at best. Well, prepare to get unconfused 🙂

How do you approach the ROI conversation on Influence Marketing?

In this video we break the model down into three distinct buckets and offer few ideas on how to assign value to IM outcomes. Enjoy.

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