ROI on Influence Marketing

Influence Marketing spans PR, social media, earned media, native media, organic, and few other buzz words that are escaping me now. No wonder pinning down the ROI is confusing at best. Well, prepare to get unconfused 🙂 How do you approach the ROI conversation on Influence Marketing? In this video we break the model down […]

How To Promote Your Next Influence Marketing Campaign

You’re not starting from scratch. You’ve been building your online presence for years. Email newsletter, Facebook groups, Twitter, press releases, blog posts, etc. Influence Marketing -especially the Triberr flavor- is still so new that it’s newsworthy. Announcing your campaign via your social media channels will likely result in recruitment of few influencers and few shares. […]

How to Attract Influencers: A Guide for Brands

A good blogger recruiting rate is 5%. That means that for every 100 emails a brand sends to a perspective influencer, they get maybe 5 replies. And some of those replies are “TAKE ME OFF YOUR LIST, A**HOLE!”. When Triberr started recruiting influencers, we had better than 50% success rate. And 10 months later, our […]

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