As part of running an influencer campaign on Triberr, I just did something I think I’m going to continue doing. A mic check.
It’s a simple roll call that ensures email notifications are not getting trapped in spam filters along the way. The idea is, I leave a comment in the Conversations area, and all members of the campaign “check in”.
What’s kinda amazing is that everyone “got it” immediately. Why haven’t we done this before?
Mic check is a great way to ensure your tribe members are still active, still paying attention, still interested in participating.
The idea came to me when I was watching this Occupy Wall Street video.
Many cities forbid the use of megaphones or loudspeakers, so the use of “human amplification” is a way for those without a bullhorn to be heard.
It floored me how similar this video is to what Triberr does.
Ignore the actual words in the video, and let’s just focus on the framework of the interactions.
There is one person in the center, surrounded by people who are closest to him, who are then surrounded by many.
When the person in the center yells out “mic check!”, the group closest to him yells back “mic check”. This is repeated 3 times. At which point the person in the center tells his story.
This is EXACTLY like Triberr.
You -person in the center- write a post, and people closest to you “yell it out” As in, share across their social networks, so that many who are surrounding your tribemates can hear your message.
So, next time before you publish a blog post, you may want to do a mic check to make sure people around you are “close” to you. Make sure they are listening.
Regular tribes are limited to 30, and you want to fill those tribes with the best, most supportive people you can find.