Tami Cannizzaro, IBM’s Global Director of Social Business fires off a challenge to all brands in this insightful panel with Brian MoranDrew Neisser, and Triberr’s own Dino Dogan.

If you don’t trust your employees to serve as brand ambassadors, then who do you trust? ~Tami Cannizzaro

IBM is one of the largest and most traditional enterprises in the world. And yet, they manage to stay on the cutting edge of social. How?

Find out in this video:

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