Behind closed doors at a content strategy meeting. What you hear will surprise you.

By Dino Dogan December 23, 2013 3 Comments

happy holidays from triberr

Walking up to a girl at a bar and saying that you’re the perfect guy she should date, doesn’t work. I’ve done a fair amount of research on this, it just doesn’t work. Trust me.

Most marketing experts will tell you as much. Self-promotion is simply not effective. It comes off as desperate and tacky. And yet, all other marketing tools (HootSuite, TweetDeck,, etc.) enable YOU to promote YOURSELF to YOUR audience.

Seeing this fundamental disconnect between what experts were saying and what marketing platforms were doing, I set out to find a platform that would enable my friends to promote me to their audience. And in turn, I would promote my friends to my audience.

Alas, back in 2011, no such tool existed. So Dan Cristo and I decided to build one. And we named it Triberr.

Today, I discuss content strategy with Micah of DearSeven, a UX/UI design firm based out of New York.

Micah is launching a brand new blog, and like the rest of us, he is fighting for the attention and the eyeballs against the likes of Buzzfeed, Upworthy, HuffPo, Mashable, and the like. All of them are content farms designed to steal your attention and give absolutely nothing of value in return. Alas, they are goo at stealing attention.

In the first half of the meeting, we discuss his content strategy. Everything we discuss applies to you as well. In the second part of the meeting, we discuss how Micah can leverage Triberr.

Give this a listen.

Coincidentally, whilst collecting copious amounts of data on what does and doesn’t (mostly doesn’t) work on girls, I’ve found that when a friend recommends me as a potential date, things usually work out in my favor. And Triberr is your bloggy friend.

Dino Dogan

Dino is the Founder of Triberr, a refugee from Bosnia, and professional speaker with a real job. His real title is Global Force for Badassery.

  • More than a little surprised that this showed up in my Twitter feed

    Not that I’ll argue I didm’t allow it – I’m sure if we follow the bits and bytes back through the “proper channels” this is all technically on the up and up.

    My real comment here is to the fact that this appeared in my Twitter stream of consciousness *before* it appeared in *my* steam of consciousness.

    Given that this article is exactly about self-promotion I found it slightly ironic that it promoted itself through my channel in this way.

    This might be part of the Triberr ethos and it may in fact be part and parcel of what “I signed up for” (and may even be getting in reciprocal return). Just stating that it happened before I was consciously aware that it would be happening.

    I’ll add that there are a second set of of so called marketing tools built specifically to do just this. It seems that every day I’m getting or stumbling upon a *pitch* for a product that *automates* marketing when in reality all they do is remove from the *targets* stream of consciousness the act of sharing through their various social media channel (or channels).

    There is a HUGE difference between an organic “OMG you have to check this out…” versus a mechanically (and hence mass) induced one that causes a flood of shares/traffic etc.

    More and more I think this is going to cause people to ferret these mechanical actions out and demand they stop.

    Personally I think sharing something through someone else’s (hard earned) networked without their explicit conscious permission is going to be formally tagged as yet another form of spam. I for one would vote on that in a heartbeat.

  • Hi Gary, I totally agree with your assessment.

    The reason you shared that is because you belong to Triberr’s Automatic Tribe. ATs are superfans and employees, and they provide frictionless sharing.

    I’m sorry that wasnt made more clear when you joined that tribe, but I’ve removed you from it so it wont happen in the future 🙂

    Thnx for your feedback.

  • mak

    Hello there I just visited your site… Tribber blog is great..I will visit often again…when new article comes

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