David Ogilvy is a legendary PR man widely recognized as The Father of Advertising. In early 2004, Adweek magazine asked people in the business “Which individuals – alive or dead – made you consider pursuing a career in advertising?” and Ogilvy topped the list. The same result came when students of advertising were surveyed. His […]
Dan Cristo was visiting Boston few weeks ago and was invited by OpenView Labs to come in and talk about Triberr a little bit. The focus was on the new way for marketers and content creators to promote their content. Check it out.
Bloggers can now make a living as brand ambassadors. With the minimum of $300 (per month, per campaign) X several campaigns, a blogger can easily make couple of thousands of dollars per month. That’s lot more than most bloggers can make with ads, affiliates, or selling one’s soul. You might think that you need an […]
Let’s do a quick exercise… I’ll write a word, and you say the fist word that comes to mind. Ready? Search Social network Shopping Now let’s see if your answers were the same as mine Search -> Google Social network -> Facebook Shopping -> Amazon The words on the left triggered you to think about the […]
The term “starving artist” needs to disappear from the English lexicon. In this video, Bryan Kramer, CEO of Purematter, and I briefly discuss the origins of Triberr, and then move into the discussion on how the creative class will rule to world. Technology has enabled bloggers to publish their work directly to consumer, and even […]
Initially, Triberr was built to enable bloggers who use Twitter to group up with one another and share each other’s content across their respective Twitter audiences. But imagine for a second, if Triberr enabled bloggers to connect their email lists and enable cross-promotion that way. It wouldn’t have worked. Why? Email lists are closely guarded, […]
In any industry, there is a very small number of top tier players, a large number of those who aspire to be like them, and a very large number of those who will live vicariously through the top tier. A good example of this is NFL. There are less than 200 professional NFL quarterbacks. And […]
Triberr is a very powerful content distribution tool for bloggers. In fact, it’s so powerful that many don’t quite know how to handle its awesome power. In this post I will pose -and answer- the following questions. How do I use Triberr responsibly? How do I honor not only my tribemates, but also my audience […]