A New Way for Bloggers to Make a Living #BeLikeMike

By Dino Dogan August 06, 2013 32 Comments

be like mike influence marketing

To this day, Air Jordans are the highest selling sneaker Nike has ever produced.

When we started Triberr two and a half years ago, we had a simple mission. To solve big problems for little bloggers.

The biggest problem for most bloggers was getting eyeballs on their content. But eyeballs are not the last mile.

The last mile is enabling bloggers to make a living doing what they love. And so, the Michael Jordan for Nike model of Influence Marketing was born.

Today, we are announcing the roll out of the brand new way for bloggers to make a living. By being a brand ambassador. Be like Mike.

Michael Jordan for Nike

Having a celebrity endorsement is a tremendously effective way of promotion. And bloggers are the celebrities in the online world.

Watch this video of Dan Cristo, Triberr co-founder, talk about bloggers as celebrities.

Having Michael Jordan represent a brand like Nike is a no brainer. But there are 2 problems with it:

  1. There is only one Michael Jordan to go around, and
  2. Most brands can’t afford a Michael Jordan

So, most brands would be happy to hire a minor celebrity, and they do. But since our lives are increasingly lived online, finding the right celebrity to represent a brand has become increasingly more difficult. The celebrity not only has to have the trust of an audience, but s/he must be congruent with the brand.

And since eyeballs are now scattered across millions of channels (blogs, forums, social networks, etc.), hiring a single celebrity may not do the trick.

Triberr now enables brands to hire 100s of mini-celebrities/bloggers to execute a campaign as a brand ambassador.

Bloggers Are Influencers

As bloggers, we work hard to build an audience. We work hard to build trust, credibility, and influence.

At the same time, we must master a wide range of skills.

[list_circle] [li]Writing[/li] [li]Editing[/li] [li]Graphic design[/li] [li]Technology[/li] [li]Video editing[/li] [li]Composition[/li] [li]Photography[/li]

…I could go on and on.

And each and every one of the skills mentioned above has an infinite number of sub-skills that we must master.

Our time and effort, as well as the audience we build, is incredibly valuable to brands.

And while there are three types of influencers, we are focusing on only one. You.

Watch this video by with Dino Dogan, Triberr co-founder, for more.

The Time Is NOW!

There is a unique set of circumstances that have contributed to our ability to enable bloggers to make a living in this new and unique way.

We provide brands with the tools and the methodology to recruit, manage, and track, 100s of bloggers.

And while a brand like Nike may never hire a single blogger as a brand ambassador, they just might hire 100 bloggers to represent a brand in a collaborative way for a period of 2-3 months.

A 100 bloggers who blog about fitness -for example- could move the needle for Nike in a significant way. I talk more about this concept in the video below.

The influence marketing piece starts at 4min and 46sec.

Will It Work?

YES!

I know it works because we’ve already done it.

For the past 4 months, we’ve been running Influencer Marketing campaigns with a small set of brands and bloggers. We are now rolling out a greater number of campaigns to a greater number of bloggers.

The first few campaigns were a smashing success, and over the next few months, we’ll expand our Influencer Marketing program to more brands and more bloggers.

FAQs

Q. What is Influence Marketing?

A. Influencer Marketing is a new form of marketing where companies hire influential bloggers to promote and endorse their brand, products or services.

Q. What is a campaign?

A. A marketing campaign is a lot like a political campaign. A brand recruits passionate supporters/bloggers who can help “elect” the product or service next time the audience member is on the market.

Q. What is a brand ambassador?

A. Bloggers are contracted to represent a brand in a genuine and enthusiastic way both online and offline, for a period of 4 weeks or longer.

Unlike traditional monetization strategies available to bloggers (affiliate marketing, ads, etc.), bloggers are fairly compensated for their ambassadorship.

Q. How is Triberr different from other influencer marketing platforms?

A. Triberr is different in several ways.

Our blogger outreach effectiveness is over 50%. This is unheard of. More than half of bloggers we contact to participate in these campaigns, end up joining. The industry standard for recruiting bloggers into a campaign is below 5%.

Part of our success is due to the fact that we offer fair compensation for blogger’s effort. No other platform does this. In fact, other platforms offer no way of compensating the blogger.

Furthermore, the campaigns are executed collaboratively. There is incredible amplification power in executing a campaign with 50 other bloggers.

Q. Is this like sponsored posts?

A. No. Sponsored posts are a lot like one-night-stands.

Brand ambassadorship is long term (1 month or longer) genuine and congruent representation a blogger can be proud to take home to meet the parents.

Q. Is this product review?

A. Not exactly. A brand may send you a product, which you may decide to review. One way of knowing you’re suitable as an ambassador for a particular brand is if you’re already using the product.

Q. How many brands can a blogger represent effectively?

A. Five.

We’re limiting the endorsement deals to 5 unless the brand decides you’ve done such a great job they want to hire you for a second/extended campaign.

We decided on 5 because most of us are able to effortlessly promote about 5 brands as we walk out of our house. For example:

The minute I step outside of my house, my neighbors can see me wearing my red Nike kicks, Harley-Davidson hoodie, Triberr T shirt, Gap jeans, and rocking my iPhone headset. Without even trying, I am implicitly endorsing all of those products.

Now, bloggers can be hired to explicitly endorse products they’re congruent with.

This is a start of something beautiful

We will communicate lot more with you guys as we continue to roll out these new opportunities.

In the meantime, feel free to ask questions and let us know what you think.

Welcome to the world of possibilities.

follow triberr blog 400pxvisit the campaign page



Dino Dogan

Dino is the Founder of Triberr, a refugee from Bosnia, and professional speaker with a real job. His real title is Global Force for Badassery.

  • Great stuff. You guys are real influencers and you are building an awesome platform for bloggers. There’s got to be a better way than ads and I think you are on the right track. Congrats.

  • Might want to edit the copy – both BlogDash and InNetwork offer fair compensation for bloggers, and work great with agencies and brands too (InNetwork has a very useful RFP solution that allows bloggers and brands to agree on compensation, promotion and success metrics).

  • I’d love to get some numbers on that, Danny. I saw three dollars by one “influence marketing” platform. Thats no joke. THREE DOLLARS. I mean…wtf?

  • You’re talking the likes of IZEA and Sponsored Posts and these types of factories of “influence for bloggers” – they’re bogus. I’ve seen the numbers from both BlogDash and InNetwork, and have had access to each platform from both an agency and influencer side – trust me, they pay and pay well, and work diligently with brands to deliver results beyond just social impressions and clicks.

    And no, I’m not talking about my blog, in case you wanted to try and say, “Well, your blog is already established”…. 😉

  • Are they hiring 50 bloggers for a single campaign and paying them $300 bucks per month per blogger? Are they planning to set the minimums? Are they looking to get bloggers $500 bucks per month?

    Those are the numbers we’re working with. I’d love to know if these other platforms come even close.

  • Some of the bloggers on these platforms are making $500 and more working with brands, because they’re working together built from the ground up when it comes to relevance and context between brand, influencer and audience. All key factors. InNetwork uses a rating system for both blogger and brand, and shares what worked (promo, gifts, message, CTA, etc) to really deliver on the longer metrics. They allow the blogger to work out their compensation and walk if they don’t feel valued – it’s a very fair system.

    I’m not saying your “method” isn’t different, Dino – just highlighting a little hyperbole when it comes to the copy. It’s one thing to be proud of what you’re trying to achieve; it’s another to misquote competitors.

  • ahhh…got it. I see whats going on here. “Some” influencers are making $500. Those are most likely abortions. I’m sure some very powerful bloggers are making that kinda money on other platforms, and thats fine.

    We want to enable mid-tear influencers to make the same amount of money by tapping into each others collective influence.

    Basically, we’re doing the same thing we did with traffic. Enabling small and mid-tear bloggers to get more of it. Both traffic and money. And yes, Im very proud of that 🙂

  • No, they’re very definitely mid-tier and “normal” bloggers. The brands recognize their value because they’re educated by the platform, hence the value. That, and the success metrics are very clearly defined and the bloggers are approached because of the financial ROI they can bring as much as the social proof/traffic ROI that’s so prevalent in today’s definition of influence marketing.

    I’m sure the bloggers I use as an example will appreciate the “abortion” quip.

  • aberrations*

  • This seems to be really good. A number of bloggers who blog regularly without knowing how to market themselves, will definitely find this platform useful. Waiting to see how it actually turns out to be! Best of luck!

  • Thnx Pallavi,

    We’ve been running these campaigns for 4 months already,so the system works 🙂

  • I’m an accidental blogger who doesn’t know what a mid-tier blogger means or what the minimum entry point for brands will be (horses for courses?). What I do know is you are tapping into the unmet need of people like me, the power of your platform, community and thirst for collaboration, and a different way for brands to build from the ground up. You’re creating the zeitgeist and that’s what thought leadership can be about. Brilliant! Thanks Dan and Dino.

  • Robin Yearsley

    Dino, did you also consider this kind of feature between Tribes and Triberr members? For example, I can set-up a campaign; pay $50 per spot for, say, one blog review, some re-tweets, some likes etc over a couple of weeks – SO – kind of like a “scaled down” version of what you’ve introduced here… But between members? Anyone else think this would be awesome??

  • I love the idea and hope you get more companies on board. I never buy anything based on an ad but I do buy based on what I read online. My field is home design, lifestyle and automobiles so if you could get some of these companies who do get social media but haven’t taken the next step I would be totally on board. Good luck!

  • Very interesting and clever idea. Do you include a way that the blogger reveals the paid relationship with the marketer in the same way that celebrity endorsements are either overtly revealed (or assumed, based on long consumer history with this marketing strategy)? Otherwise, as a consumer, if I later find out that my favorite blogger has influenced me to a purchase a product and I learn that they were paid to influence me, I would be unhappy with that blogger. I would also lose trust and faith with that blogger. Bloggers must reveal affiliate relationships, and yet affiliate programs are still successful. I would suggest that we do the same with the influencer program if this hasn’t already been suggested. Thanks for your consideration of this idea.

  • Thnx David.

    You used my favorite word (zeitgeist), so you win the internet today. Im going home 🙂

  • That might be a possibility down the road. I’ll keep it under my hat 🙂

  • Hi Lisa,

    ya, companies are jumping on board faster than we can handle. So there will be plenty more campaigns to come, and home design is a popular categories, so you’ll be plenty busy 🙂

  • You’re 100% right, Jennifer.

    The only difference between brand ambassadorship and affiliate selling is that brand ambassadors are proud to brag about their relationship with the product. Total transparency is expected.

  • This sounds so great. Is this open to Canadian bloggers?

  • yup. World wide 🙂

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  • What a great post and a fresh new way to look at blogging.

    This has really opened my eyes and is so relevant to our niche. Thank you!!

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  • Is this open to Indonesian travel bloggers?

  • It’s open to all bloggers everywhere. Some campaigns are only US wide, or only Canada wide….but most are world wide.

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  • LV

    Great information. Really see the shift in blogging.

  • Geri Richmond

    Hi there,
    I have heard of Triberr before but frankly, the thought of having to go to one more social media platform is distressing.
    I have to admit it’s a great idea and I know I am going to have to go and check it out.

    I found you on Gilbert’s blog post on 45 experts so,I just had to come and check you out.

    Thanks so much for the great info.and it looks like I’m going to have to come back because there is a lot more info to gather.

    Geri Richmond

  • Only just signed up and still trying to get my head around how it works… it all looks pretty cool but, crucially, how do you add blog posts to Triberr? I’m sure it’s pretty straight forward but as of yet I haven’t sussed your most important feature… help!

  • Hi Owen,

    Add your RSS feed in Settings. Instructions here: http://help.triberr.com/how-do-i-access-my-feeds/

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